Nokia, marketing mobile phones in China.

• Main Authors: Poon, Yee Mei., Sng, Sheane., Tan, Wei Xiong.
• Other Authors: Gupta, Vivek
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor; DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/10445
• Institution: Nanyang Technological University

This in-depth study analyzes Nokia in the context of China’s effervescent mobile internet industry and provides insights on China’s diverse consumer tastes, extensive channel networks, divergent market trends and the emergence of youth culture. Major themes discussed include Nokia’s marketing strate...