Analytical study on the marketing strategies of mobile phone service providers in Singapore.

• المؤلفون الرئيسيون: Ng, Yean Hoon., Pang, Siew Sien., Toh, Yian Cheng.
• مؤلفون آخرون: Lee, Lip Nyean
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Management
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9000

The aim of our research is to examine the marketing strategies of mobile phone service providers (MPSPs)--SingTel Mobile (STM) and M1, analyze their strengths and weaknesses, and discuss the future strategic direction of MPSPs in Singapore (currently, they are STM, M1 and StarHub).