Analytical study on the marketing strategies of mobile phone service providers in Singapore.

The aim of our research is to examine the marketing strategies of mobile phone service providers (MPSPs)--SingTel Mobile (STM) and M1, analyze their strengths and weaknesses, and discuss the future strategic direction of MPSPs in Singapore (currently, they are STM, M1 and StarHub).

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Bibliographic Details
Main Authors:	Ng, Yean Hoon., Pang, Siew Sien., Toh, Yian Cheng.
Other Authors:	Lee, Lip Nyean
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Management
Online Access:	http://hdl.handle.net/10356/9000
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9000
record_format	dspace
spelling	sg-ntu-dr.10356-90002023-05-19T06:24:06Z Analytical study on the marketing strategies of mobile phone service providers in Singapore. Ng, Yean Hoon. Pang, Siew Sien. Toh, Yian Cheng. Lee, Lip Nyean Nanyang Business School DRNTU::Business::Marketing::Management The aim of our research is to examine the marketing strategies of mobile phone service providers (MPSPs)--SingTel Mobile (STM) and M1, analyze their strengths and weaknesses, and discuss the future strategic direction of MPSPs in Singapore (currently, they are STM, M1 and StarHub). 2008-09-24T07:27:32Z 2008-09-24T07:27:32Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/9000 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Management
spellingShingle	DRNTU::Business::Marketing::Management Ng, Yean Hoon. Pang, Siew Sien. Toh, Yian Cheng. Analytical study on the marketing strategies of mobile phone service providers in Singapore.
description	The aim of our research is to examine the marketing strategies of mobile phone service providers (MPSPs)--SingTel Mobile (STM) and M1, analyze their strengths and weaknesses, and discuss the future strategic direction of MPSPs in Singapore (currently, they are STM, M1 and StarHub).
author2	Lee, Lip Nyean
author_facet	Lee, Lip Nyean Ng, Yean Hoon. Pang, Siew Sien. Toh, Yian Cheng.
format	Final Year Project
author	Ng, Yean Hoon. Pang, Siew Sien. Toh, Yian Cheng.
author_sort	Ng, Yean Hoon.
title	Analytical study on the marketing strategies of mobile phone service providers in Singapore.
title_short	Analytical study on the marketing strategies of mobile phone service providers in Singapore.
title_full	Analytical study on the marketing strategies of mobile phone service providers in Singapore.
title_fullStr	Analytical study on the marketing strategies of mobile phone service providers in Singapore.
title_full_unstemmed	Analytical study on the marketing strategies of mobile phone service providers in Singapore.
title_sort	analytical study on the marketing strategies of mobile phone service providers in singapore.
publishDate	2008
url	http://hdl.handle.net/10356/9000
_version_	1770565705890004992

Analytical study on the marketing strategies of mobile phone service providers in Singapore.

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