Unilever China : keeping the magic alive.

The objective of this project is to probe further into the China market and study the mechanisms of its business environment. It is serve as a study to look into the opportunities and various strategies that can potentially make foreign businesses in China a success.

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Bibliographic Details
Main Authors: Ong, Sher Hui., Tan, Karen., Yow, Deborah Shui Ji.
Other Authors: Gupta, Vivek
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9126
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Institution: Nanyang Technological University