Unilever China : keeping the magic alive.

The objective of this project is to probe further into the China market and study the mechanisms of its business environment. It is serve as a study to look into the opportunities and various strategies that can potentially make foreign businesses in China a success.

Saved in:
Bibliographic Details
Main Authors: Ong, Sher Hui., Tan, Karen., Yow, Deborah Shui Ji.
Other Authors: Gupta, Vivek
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9126
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
id sg-ntu-dr.10356-9126
record_format dspace
spelling sg-ntu-dr.10356-91262023-05-19T06:09:05Z Unilever China : keeping the magic alive. Ong, Sher Hui. Tan, Karen. Yow, Deborah Shui Ji. Gupta, Vivek Nanyang Business School DRNTU::Business::Industries and labor The objective of this project is to probe further into the China market and study the mechanisms of its business environment. It is serve as a study to look into the opportunities and various strategies that can potentially make foreign businesses in China a success. 2008-09-24T07:28:52Z 2008-09-24T07:28:52Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9126 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Ong, Sher Hui.
Tan, Karen.
Yow, Deborah Shui Ji.
Unilever China : keeping the magic alive.
description The objective of this project is to probe further into the China market and study the mechanisms of its business environment. It is serve as a study to look into the opportunities and various strategies that can potentially make foreign businesses in China a success.
author2 Gupta, Vivek
author_facet Gupta, Vivek
Ong, Sher Hui.
Tan, Karen.
Yow, Deborah Shui Ji.
format Final Year Project
author Ong, Sher Hui.
Tan, Karen.
Yow, Deborah Shui Ji.
author_sort Ong, Sher Hui.
title Unilever China : keeping the magic alive.
title_short Unilever China : keeping the magic alive.
title_full Unilever China : keeping the magic alive.
title_fullStr Unilever China : keeping the magic alive.
title_full_unstemmed Unilever China : keeping the magic alive.
title_sort unilever china : keeping the magic alive.
publishDate 2008
url http://hdl.handle.net/10356/9126
_version_ 1770567199585468416