Unilever China : keeping the magic alive.

The objective of this project is to probe further into the China market and study the mechanisms of its business environment. It is serve as a study to look into the opportunities and various strategies that can potentially make foreign businesses in China a success.

Saved in:
Bibliographic Details
Main Authors: Ong, Sher Hui., Tan, Karen., Yow, Deborah Shui Ji.
Other Authors: Gupta, Vivek
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9126
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Description
Summary:The objective of this project is to probe further into the China market and study the mechanisms of its business environment. It is serve as a study to look into the opportunities and various strategies that can potentially make foreign businesses in China a success.