Unilever China : keeping the magic alive.
The objective of this project is to probe further into the China market and study the mechanisms of its business environment. It is serve as a study to look into the opportunities and various strategies that can potentially make foreign businesses in China a success.
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Main Authors: | , , |
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Other Authors: | |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/9126 |
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Institution: | Nanyang Technological University |
Summary: | The objective of this project is to probe further into the China market and study the mechanisms of its business environment. It is serve as a study to look into the opportunities and various strategies that can potentially make foreign businesses in China a success. |
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