Market entry strategies for foreign book publishers into China.

Market entry strategies for foreign book publishers into China.

66 p.

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Bibliographic Details
Main Author: Loh, Kelvin Wei Quan.
Other Authors: Tan How Teck
Format: Theses and Dissertations
Published: 2010
Subjects:
DRNTU::Business::Marketing::Channels
DRNTU::Business::Industries and labor
DRNTU::Social sciences::Economic development::China
Online Access:http://hdl.handle.net/10356/35910
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Institution: Nanyang Technological University

Internet

http://hdl.handle.net/10356/35910

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