Market entry strategies for foreign book publishers into China.

66 p.

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Bibliographic Details
Main Author:	Loh, Kelvin Wei Quan.
Other Authors:	Tan How Teck
Format:	Theses and Dissertations
Published:	2010
Subjects:	DRNTU::Business::Marketing::Channels DRNTU::Business::Industries and labor DRNTU::Social sciences::Economic development::China
Online Access:	http://hdl.handle.net/10356/35910
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-35910
record_format	dspace
spelling	sg-ntu-dr.10356-359102024-01-12T10:30:28Z Market entry strategies for foreign book publishers into China. Loh, Kelvin Wei Quan. Tan How Teck Nanyang Business School DRNTU::Business::Marketing::Channels DRNTU::Business::Industries and labor DRNTU::Social sciences::Economic development::China 66 p. The publishing market in China is a restricted business sector to foreign investment. The government does not allow foreign owned enterprises to engage in the publishing of any types of publications. The only two methods of investing in this sector allowed are via cooperation with a local Chinese publisher through a copyright licensing agreement, or through setting up a publication distribution company to distribute publications that are imported into China by a state-owned publication import company. Master of Business Administration (Accountancy) 2010-04-23T02:07:59Z 2010-04-23T02:07:59Z 2006 2006 Thesis http://hdl.handle.net/10356/35910 application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Channels DRNTU::Business::Industries and labor DRNTU::Social sciences::Economic development::China
spellingShingle	DRNTU::Business::Marketing::Channels DRNTU::Business::Industries and labor DRNTU::Social sciences::Economic development::China Loh, Kelvin Wei Quan. Market entry strategies for foreign book publishers into China.
description	66 p.
author2	Tan How Teck
author_facet	Tan How Teck Loh, Kelvin Wei Quan.
format	Theses and Dissertations
author	Loh, Kelvin Wei Quan.
author_sort	Loh, Kelvin Wei Quan.
title	Market entry strategies for foreign book publishers into China.
title_short	Market entry strategies for foreign book publishers into China.
title_full	Market entry strategies for foreign book publishers into China.
title_fullStr	Market entry strategies for foreign book publishers into China.
title_full_unstemmed	Market entry strategies for foreign book publishers into China.
title_sort	market entry strategies for foreign book publishers into china.
publishDate	2010
url	http://hdl.handle.net/10356/35910
_version_	1789483190632579072

Market entry strategies for foreign book publishers into China.

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