Philips China : business challenges in the colour television market

This paper aims to analyze the challenges faced by Philips in the CTV industry in China. It also aims to define and examine how the determinants such as product, price, place, promotion, innovation and alliance influence Philip’s market share. The analysis is based on qualitative data gained through...

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Bibliographic Details
Main Authors: Chew, Andrew Chin Hui, Lee, Siew Fun, Peng, Hongjiang, Qian, Jianyu
Other Authors: Gupta, Vivek
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7163
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Institution: Nanyang Technological University