Philips China : business challenges in the colour television market

This paper aims to analyze the challenges faced by Philips in the CTV industry in China. It also aims to define and examine how the determinants such as product, price, place, promotion, innovation and alliance influence Philip’s market share. The analysis is based on qualitative data gained through...

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Bibliographic Details
Main Authors:	Chew, Andrew Chin Hui, Lee, Siew Fun, Peng, Hongjiang, Qian, Jianyu
Other Authors:	Gupta, Vivek
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Industries and labor
Online Access:	http://hdl.handle.net/10356/7163
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-7163
record_format	dspace
spelling	sg-ntu-dr.10356-71632024-01-12T10:12:47Z Philips China : business challenges in the colour television market Chew, Andrew Chin Hui Lee, Siew Fun Peng, Hongjiang Qian, Jianyu Gupta, Vivek Nanyang Business School DRNTU::Business::Industries and labor This paper aims to analyze the challenges faced by Philips in the CTV industry in China. It also aims to define and examine how the determinants such as product, price, place, promotion, innovation and alliance influence Philip’s market share. The analysis is based on qualitative data gained through interviews and market visits. Master of Business Administration 2008-09-18T07:40:54Z 2008-09-18T07:40:54Z 2003 2003 Thesis http://hdl.handle.net/10356/7163 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Industries and labor Chew, Andrew Chin Hui Lee, Siew Fun Peng, Hongjiang Qian, Jianyu Philips China : business challenges in the colour television market
description	This paper aims to analyze the challenges faced by Philips in the CTV industry in China. It also aims to define and examine how the determinants such as product, price, place, promotion, innovation and alliance influence Philip’s market share. The analysis is based on qualitative data gained through interviews and market visits.
author2	Gupta, Vivek
author_facet	Gupta, Vivek Chew, Andrew Chin Hui Lee, Siew Fun Peng, Hongjiang Qian, Jianyu
format	Theses and Dissertations
author	Chew, Andrew Chin Hui Lee, Siew Fun Peng, Hongjiang Qian, Jianyu
author_sort	Chew, Andrew Chin Hui
title	Philips China : business challenges in the colour television market
title_short	Philips China : business challenges in the colour television market
title_full	Philips China : business challenges in the colour television market
title_fullStr	Philips China : business challenges in the colour television market
title_full_unstemmed	Philips China : business challenges in the colour television market
title_sort	philips china : business challenges in the colour television market
publishDate	2008
url	http://hdl.handle.net/10356/7163
_version_	1789482966335881216

Philips China : business challenges in the colour television market

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