Corporate meetings market in Singapore : hotels' perspectives.

• Main Authors: Sng, Michelle Mei Kim., Tan, Chiew Sze., Tan, Eddie Wei Kang.
• Other Authors: Henderson, Joan C.
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/8696
• Institution: Nanyang Technological University

This study seeks to provide a better understanding of the corporate meetings market in Singapore and the focus is on hotels, a key industry partner of the STB. Sales & Marketing Directors from ten hotels were interviewed and their opinions and suggestions are noted while interviewers' recom...