Surviving and succeeding through symbiosis.

• Main Authors: Lau, Valarie Hui Lin., Ong, Ling Jie., Yeo, Tan Fong.
• Other Authors: Fang, Yongqing
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::General::Economic and business aspects
• Online Access: http://hdl.handle.net/10356/10446
• Institution: Nanyang Technological University

This study explores, in the business context, the concept of symbiosis and its effects on the bottom lines of companies. This helps to promote greater understanding of the Chinese market and thereby increase companies’ chances of success and survival when they tap into it. Hence, this study is relev...