What do social media say about makeovers? A content analysis of cosmetic surgery videos and viewers’ responses on YouTube

• Main Authors: Wen, Nainan, Chia, Stella C., Hao, Xiaoming
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: https://hdl.handle.net/10356/104736; http://hdl.handle.net/10220/24650
• Institution: Nanyang Technological University

This study examines portrayals of cosmetic surgery on YouTube, where we found a substantial number of cosmetic surgery videos. Most of the videos came from cosmetic surgeons who appeared to be aggressively using social media in their practices. Except for videos that explained cosmetic surgery proce...