Investigating the public's understanding, perception and attitude towards licensed financial advisers.

The research objective of this study is to investigate the public’s understanding, perception and attitude towards LFAs as a channel of distribution vis-?-vis the other channels. Our report aims to provide an insight of the public’s sentiments towards LFAs as well as suggestions on how LFAs can impr...

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Main Authors:	Lim, Damien Wei Sheng., Tay, Siew Ling., Tim, Amelia Li Chin.
Other Authors:	Yee, Wah Chin
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Finance
Online Access:	http://hdl.handle.net/10356/10483
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10483
record_format	dspace
spelling	sg-ntu-dr.10356-104832023-05-19T05:41:34Z Investigating the public's understanding, perception and attitude towards licensed financial advisers. Lim, Damien Wei Sheng. Tay, Siew Ling. Tim, Amelia Li Chin. Yee, Wah Chin Nanyang Business School DRNTU::Business::Finance The research objective of this study is to investigate the public’s understanding, perception and attitude towards LFAs as a channel of distribution vis-?-vis the other channels. Our report aims to provide an insight of the public’s sentiments towards LFAs as well as suggestions on how LFAs can improve their current standing in the financial advisory market. Recognising the need for LFAs to retain their existing clients as well, the report will also touch on how LFAs can tap on marketing mediums to maintain a long-term relationship with their existing clientele. 2008-09-24T07:44:08Z 2008-09-24T07:44:08Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10483 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Finance
spellingShingle	DRNTU::Business::Finance Lim, Damien Wei Sheng. Tay, Siew Ling. Tim, Amelia Li Chin. Investigating the public's understanding, perception and attitude towards licensed financial advisers.
description	The research objective of this study is to investigate the public’s understanding, perception and attitude towards LFAs as a channel of distribution vis-?-vis the other channels. Our report aims to provide an insight of the public’s sentiments towards LFAs as well as suggestions on how LFAs can improve their current standing in the financial advisory market. Recognising the need for LFAs to retain their existing clients as well, the report will also touch on how LFAs can tap on marketing mediums to maintain a long-term relationship with their existing clientele.
author2	Yee, Wah Chin
author_facet	Yee, Wah Chin Lim, Damien Wei Sheng. Tay, Siew Ling. Tim, Amelia Li Chin.
format	Final Year Project
author	Lim, Damien Wei Sheng. Tay, Siew Ling. Tim, Amelia Li Chin.
author_sort	Lim, Damien Wei Sheng.
title	Investigating the public's understanding, perception and attitude towards licensed financial advisers.
title_short	Investigating the public's understanding, perception and attitude towards licensed financial advisers.
title_full	Investigating the public's understanding, perception and attitude towards licensed financial advisers.
title_fullStr	Investigating the public's understanding, perception and attitude towards licensed financial advisers.
title_full_unstemmed	Investigating the public's understanding, perception and attitude towards licensed financial advisers.
title_sort	investigating the public's understanding, perception and attitude towards licensed financial advisers.
publishDate	2008
url	http://hdl.handle.net/10356/10483
_version_	1770564483181182976

Investigating the public's understanding, perception and attitude towards licensed financial advisers.

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