Stories that deliver business insights
Ethnographic stories offer executives an empathic understanding of how consumers live, work and play through gritty and detailed descriptions. What you learn from ethnographic stories may surprise you — and change your company’s strategy.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/105000 http://hdl.handle.net/10220/20422 http://sloanreview.mit.edu.ezlibproxy1.ntu.edu.sg/article/stories-that-deliver-business-insights/ |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Ethnographic stories offer executives an empathic understanding of how consumers live, work and play through gritty and detailed descriptions. What you learn from ethnographic stories may surprise you — and change your company’s strategy. |
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