Stories that deliver business insights
Ethnographic stories offer executives an empathic understanding of how consumers live, work and play through gritty and detailed descriptions. What you learn from ethnographic stories may surprise you — and change your company’s strategy.
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2014
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| Online Access: | https://hdl.handle.net/10356/105000 http://hdl.handle.net/10220/20422 http://sloanreview.mit.edu.ezlibproxy1.ntu.edu.sg/article/stories-that-deliver-business-insights/ |
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sg-ntu-dr.10356-1050002023-05-19T06:44:43Z Stories that deliver business insights Cayla, Julien Beers, Robin Arnould, Eric Nanyang Business School DRNTU::Business::General Ethnographic stories offer executives an empathic understanding of how consumers live, work and play through gritty and detailed descriptions. What you learn from ethnographic stories may surprise you — and change your company’s strategy. 2014-08-28T05:48:01Z 2019-12-06T21:44:19Z 2014-08-28T05:48:01Z 2019-12-06T21:44:19Z 2014 2014 Journal Article Cayla, J., Beers, R., & Arnould, E. (2014). Stories that deliver business insights. MIT sloan management review, 55-62. https://hdl.handle.net/10356/105000 http://hdl.handle.net/10220/20422 http://sloanreview.mit.edu.ezlibproxy1.ntu.edu.sg/article/stories-that-deliver-business-insights/ en MIT sloan management review © 2014 MIT Sloan Management Review(MIT SMR). |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business::General |
| spellingShingle |
DRNTU::Business::General Cayla, Julien Beers, Robin Arnould, Eric Stories that deliver business insights |
| description |
Ethnographic stories offer executives an empathic understanding of how consumers live, work and play through gritty and detailed descriptions. What you learn from ethnographic stories may surprise you — and change your company’s strategy. |
| author2 |
Nanyang Business School |
| author_facet |
Nanyang Business School Cayla, Julien Beers, Robin Arnould, Eric |
| format |
Article |
| author |
Cayla, Julien Beers, Robin Arnould, Eric |
| author_sort |
Cayla, Julien |
| title |
Stories that deliver business insights |
| title_short |
Stories that deliver business insights |
| title_full |
Stories that deliver business insights |
| title_fullStr |
Stories that deliver business insights |
| title_full_unstemmed |
Stories that deliver business insights |
| title_sort |
stories that deliver business insights |
| publishDate |
2014 |
| url |
https://hdl.handle.net/10356/105000 http://hdl.handle.net/10220/20422 http://sloanreview.mit.edu.ezlibproxy1.ntu.edu.sg/article/stories-that-deliver-business-insights/ |
| _version_ |
1770566367923142656 |