Mind the gap : the mediating role of mindful marketing between market and quality orientations, their interaction, and consequences

• Main Authors: Malhotra, Naresh K., Lee, Olivia F., Uslay, Can.
• 其他作者: Nanyang Business School
• 格式: Article
• 語言: English
• 出版: 2013
• 主題: DRNTU::Business::Marketing
• 在線閱讀: https://hdl.handle.net/10356/105003; http://hdl.handle.net/10220/16828

Purpose – The purpose of this paper is to integrate the distinctive streams of research on market orientation, quality orientation, and organizational mindfulness, and examine the mediating role of mindful marketing between market orientation and quality orientation, and their linkages to two emergi...