Cross store research on the shopping convenience.

• Main Authors: Neo, Xiaomin., Qiu, Kangwei., Tan, Hong Sheng.
• 其他作者: Nam, Inwoo
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/10503
• 機構: Nanyang Technological University

This study seeks to establish the relationship between the various dimensions of convenience, consumers’ satisfaction, repurchase intentions and recommendation. The dimensions of convenience investigated are Decision, Access, Transaction, Benefit, and Post-benefit convenience, as proposed by prior s...