Cross store research on the shopping convenience.

• Main Authors: Neo, Xiaomin., Qiu, Kangwei., Tan, Hong Sheng.
• Other Authors: Nam, Inwoo
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10503
• Institution: Nanyang Technological University

This study seeks to establish the relationship between the various dimensions of convenience, consumers’ satisfaction, repurchase intentions and recommendation. The dimensions of convenience investigated are Decision, Access, Transaction, Benefit, and Post-benefit convenience, as proposed by prior s...