Cross store research on the shopping convenience.

• المؤلفون الرئيسيون: Neo, Xiaomin., Qiu, Kangwei., Tan, Hong Sheng.
• مؤلفون آخرون: Nam, Inwoo
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10503

This study seeks to establish the relationship between the various dimensions of convenience, consumers’ satisfaction, repurchase intentions and recommendation. The dimensions of convenience investigated are Decision, Access, Transaction, Benefit, and Post-benefit convenience, as proposed by prior s...