Effects of thumbnail columnar layout variations on consumer behaviour.

The study reported will explore to what extent will the changes in number of columns of thumbnails in a single page of an online retail website influence information search behaviour, perceived interest in product, website satisfaction, as well as overall perception and attitude towards website

Saved in:

Bibliographic Details
Main Authors:	Chua, Felix Kian Hong., Chua, Rouxin., Ng, Flora Jinyan.
Other Authors:	Lam, Shun Yin
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/10514
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10514
record_format	dspace
spelling	sg-ntu-dr.10356-105142023-05-19T03:30:06Z Effects of thumbnail columnar layout variations on consumer behaviour. Chua, Felix Kian Hong. Chua, Rouxin. Ng, Flora Jinyan. Lam, Shun Yin Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The study reported will explore to what extent will the changes in number of columns of thumbnails in a single page of an online retail website influence information search behaviour, perceived interest in product, website satisfaction, as well as overall perception and attitude towards website 2008-09-24T07:44:27Z 2008-09-24T07:44:27Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/10514 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Chua, Felix Kian Hong. Chua, Rouxin. Ng, Flora Jinyan. Effects of thumbnail columnar layout variations on consumer behaviour.
description	The study reported will explore to what extent will the changes in number of columns of thumbnails in a single page of an online retail website influence information search behaviour, perceived interest in product, website satisfaction, as well as overall perception and attitude towards website
author2	Lam, Shun Yin
author_facet	Lam, Shun Yin Chua, Felix Kian Hong. Chua, Rouxin. Ng, Flora Jinyan.
format	Final Year Project
author	Chua, Felix Kian Hong. Chua, Rouxin. Ng, Flora Jinyan.
author_sort	Chua, Felix Kian Hong.
title	Effects of thumbnail columnar layout variations on consumer behaviour.
title_short	Effects of thumbnail columnar layout variations on consumer behaviour.
title_full	Effects of thumbnail columnar layout variations on consumer behaviour.
title_fullStr	Effects of thumbnail columnar layout variations on consumer behaviour.
title_full_unstemmed	Effects of thumbnail columnar layout variations on consumer behaviour.
title_sort	effects of thumbnail columnar layout variations on consumer behaviour.
publishDate	2008
url	http://hdl.handle.net/10356/10514
_version_	1770563981901037568

Effects of thumbnail columnar layout variations on consumer behaviour.

Similar Items