The behavioral consequences of service quality in defensive marketing applied to a theme restaurant setting.

This study aims to investigate the hypothesis that service quality would lead to higher profits. Subsequently, the SERVQUAL Battery by Zeithaml, Parasuraman and Berry (1990) and the Behavioral Intentions Battery are modified for administration in the theme restaurant sector. The link between service...

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Bibliographic Details
Main Authors:	Ho, Andy Chee Keong., Poon, Ee Ling., Lim, Zorine Sze Mei.
Other Authors:	Murthy, Bvsan
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Customer services
Online Access:	http://hdl.handle.net/10356/10577
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-105772023-05-19T05:41:35Z The behavioral consequences of service quality in defensive marketing applied to a theme restaurant setting. Ho, Andy Chee Keong. Poon, Ee Ling. Lim, Zorine Sze Mei. Murthy, Bvsan Nanyang Business School DRNTU::Business::Marketing::Customer services This study aims to investigate the hypothesis that service quality would lead to higher profits. Subsequently, the SERVQUAL Battery by Zeithaml, Parasuraman and Berry (1990) and the Behavioral Intentions Battery are modified for administration in the theme restaurant sector. The link between service quality and its behavioral consequences is also examined to find out the customer's motivation for supporting one company over another. 2008-09-24T07:45:21Z 2008-09-24T07:45:21Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10577 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Customer services
spellingShingle	DRNTU::Business::Marketing::Customer services Ho, Andy Chee Keong. Poon, Ee Ling. Lim, Zorine Sze Mei. The behavioral consequences of service quality in defensive marketing applied to a theme restaurant setting.
description	This study aims to investigate the hypothesis that service quality would lead to higher profits. Subsequently, the SERVQUAL Battery by Zeithaml, Parasuraman and Berry (1990) and the Behavioral Intentions Battery are modified for administration in the theme restaurant sector. The link between service quality and its behavioral consequences is also examined to find out the customer's motivation for supporting one company over another.
author2	Murthy, Bvsan
author_facet	Murthy, Bvsan Ho, Andy Chee Keong. Poon, Ee Ling. Lim, Zorine Sze Mei.
format	Final Year Project
author	Ho, Andy Chee Keong. Poon, Ee Ling. Lim, Zorine Sze Mei.
author_sort	Ho, Andy Chee Keong.
title	The behavioral consequences of service quality in defensive marketing applied to a theme restaurant setting.
title_short	The behavioral consequences of service quality in defensive marketing applied to a theme restaurant setting.
title_full	The behavioral consequences of service quality in defensive marketing applied to a theme restaurant setting.
title_fullStr	The behavioral consequences of service quality in defensive marketing applied to a theme restaurant setting.
title_full_unstemmed	The behavioral consequences of service quality in defensive marketing applied to a theme restaurant setting.
title_sort	behavioral consequences of service quality in defensive marketing applied to a theme restaurant setting.
publishDate	2008
url	http://hdl.handle.net/10356/10577
_version_	1770565185488027648

The behavioral consequences of service quality in defensive marketing applied to a theme restaurant setting.

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