Singapore as an incentive travel destination.

The objective of this research study is to evaluate the importance of various destination-related attributes to an incentive travel destination. The study also aims to analyseSingapore’s performance along the same attributes. This report will uncover Singapore’s strengths and weaknesses as an incent...

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Bibliographic Details
Main Authors: Lee, Irene., Ong, Yiing Bing., Wong, Eleanor Li Peng.
Other Authors: Nanyang Business School
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10626
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Institution: Nanyang Technological University
Description
Summary:The objective of this research study is to evaluate the importance of various destination-related attributes to an incentive travel destination. The study also aims to analyseSingapore’s performance along the same attributes. This report will uncover Singapore’s strengths and weaknesses as an incentive travel destination and the problems faced by local destination management companies (DMCs).