Assessment of Singapore's attractiveness as a M.I.C.E destination.

This study seeks to evaluate the attractiveness of Singapore as a M.I.C.E destination compared to the regional competitors as Singapore continues to reach bold targets amidst the future challengers in the M.I.C.E industry.

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Bibliographic Details
Main Authors: Seet, Ivy Pei Shan., Li, Zhenhui., Toh, Kee Mun.
Other Authors: Seow, Kok Boon
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10117
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Institution: Nanyang Technological University