Assessment of Singapore's attractiveness as a M.I.C.E destination.

• Main Authors: Seet, Ivy Pei Shan., Li, Zhenhui., Toh, Kee Mun.
• Other Authors: Seow, Kok Boon
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/10117
• Institution: Nanyang Technological University

This study seeks to evaluate the attractiveness of Singapore as a M.I.C.E destination compared to the regional competitors as Singapore continues to reach bold targets amidst the future challengers in the M.I.C.E industry.