Assessment of Singapore's attractiveness as a M.I.C.E destination.
This study seeks to evaluate the attractiveness of Singapore as a M.I.C.E destination compared to the regional competitors as Singapore continues to reach bold targets amidst the future challengers in the M.I.C.E industry.
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Main Authors: | Seet, Ivy Pei Shan., Li, Zhenhui., Toh, Kee Mun. |
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Other Authors: | Seow, Kok Boon |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/10117 |
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Institution: | Nanyang Technological University |
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