The war between SingTel and M1.

• المؤلفون الرئيسيون: Loh, Jessica Pui See., Wong, Veron Wei Ting., Seah, Tony Lian Hock.
• مؤلفون آخرون: Cha, Tai Hoon
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10587
• المؤسسة: Nanyang Technological University

The aim of this study is to examine the marketing strategies of two mobile service providers -- SingTel Mobile and MobileOne (M1). Interviews with the management and staff of the two companies are carried out and surveys are also conducted to find out consumers' perceptions of the two companie...