Emergence of Starhub and its impact on SingTel mobile and Mobileone.

The entry of StarHub has lead to wild excitement from the consumers. This research aims to examine the impacts of this new gaint and consumers' reaction. We examine the strengths and weaknesses of the 3 telecommunication incumbents and gave recommendations.

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Bibliographic Details
Main Authors: Chew, Priscilla Yen Ling., Leong, Hui Jing., Ong, Daphne Beng Hui.
Other Authors: Teo, Jack Cheng Chuah
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11296
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Institution: Nanyang Technological University