The war between SingTel and M1.

The aim of this study is to examine the marketing strategies of two mobile service providers -- SingTel Mobile and MobileOne (M1). Interviews with the management and staff of the two companies are carried out and surveys are also conducted to find out consumers' perceptions of the two companie...

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Bibliographic Details
Main Authors:	Loh, Jessica Pui See., Wong, Veron Wei Ting., Seah, Tony Lian Hock.
Other Authors:	Cha, Tai Hoon
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Industries and labor
Online Access:	http://hdl.handle.net/10356/10587
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10587
record_format	dspace
spelling	sg-ntu-dr.10356-105872023-05-19T05:44:59Z The war between SingTel and M1. Loh, Jessica Pui See. Wong, Veron Wei Ting. Seah, Tony Lian Hock. Cha, Tai Hoon Nanyang Business School DRNTU::Business::Industries and labor The aim of this study is to examine the marketing strategies of two mobile service providers -- SingTel Mobile and MobileOne (M1). Interviews with the management and staff of the two companies are carried out and surveys are also conducted to find out consumers' perceptions of the two companies. Different types of questionnaires are designed to cater to users of the SingTel GSM900, SingTel GSM1800, M1 GSM900 and M1 CDMA. Additionally, the opinions of non-users are also included in the survey. 2008-09-24T07:45:27Z 2008-09-24T07:45:27Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10587 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Industries and labor Loh, Jessica Pui See. Wong, Veron Wei Ting. Seah, Tony Lian Hock. The war between SingTel and M1.
description	The aim of this study is to examine the marketing strategies of two mobile service providers -- SingTel Mobile and MobileOne (M1). Interviews with the management and staff of the two companies are carried out and surveys are also conducted to find out consumers' perceptions of the two companies. Different types of questionnaires are designed to cater to users of the SingTel GSM900, SingTel GSM1800, M1 GSM900 and M1 CDMA. Additionally, the opinions of non-users are also included in the survey.
author2	Cha, Tai Hoon
author_facet	Cha, Tai Hoon Loh, Jessica Pui See. Wong, Veron Wei Ting. Seah, Tony Lian Hock.
format	Final Year Project
author	Loh, Jessica Pui See. Wong, Veron Wei Ting. Seah, Tony Lian Hock.
author_sort	Loh, Jessica Pui See.
title	The war between SingTel and M1.
title_short	The war between SingTel and M1.
title_full	The war between SingTel and M1.
title_fullStr	The war between SingTel and M1.
title_full_unstemmed	The war between SingTel and M1.
title_sort	war between singtel and m1.
publishDate	2008
url	http://hdl.handle.net/10356/10587
_version_	1770565933595623424

The war between SingTel and M1.

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