Assessing the competitive advantage of Carrefour in Singapore.

Our research is motivated by the recent entry of Carrefour, the French hypermarket into the Singapore market. Intrigued by the novelty of the hypermarket concept, we sought to clarify our doubts regarding the retail format and to identify the success factors behind it. Subsequently , we found out th...

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Bibliographic Details
Main Authors: Lee, Mei Kuan., Lew, Yean Yoon., Soh, Shing Wyee.
Other Authors: Wan, Chew Yoong
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10976
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Institution: Nanyang Technological University