Customer satisfaction : case study on CARREFOUR.

• Main Authors: Koh, Hwee Ming., Tan, Hsu Ping.
• Other Authors: Bhatnagar, Rohit
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/11013
• Institution: Nanyang Technological University

This study is conducted to understand how foreign supermarket companies such as Carrefour are faring in their efforts to achieve customer satisfaction in Singapore. Carrefour is evaluated against the five factors which we believed would contribute towards determining the level of customer satisfacti...