Customer satisfaction in the personal grooming service industry in Singapore.

This paper attempts to measure the customer satisfaction level in the personal grooming service industry in Singapore. The focus is on the level of service quality in three segments, namely the skincare service segment, the manicure/pedicure service segment and the spa service segment.

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Bibliographic Details
Main Authors: Lim, Hwee Hong., Ong, Corinne Pei Pei., Chua, Teresa Lee Ling.
Other Authors: Lee, Pui Mun
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9909
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Institution: Nanyang Technological University