Customer satisfaction : case study on CARREFOUR.

This study is conducted to understand how foreign supermarket companies such as Carrefour are faring in their efforts to achieve customer satisfaction in Singapore. Carrefour is evaluated against the five factors which we believed would contribute towards determining the level of customer satisfacti...

Full description

Saved in:
Bibliographic Details
Main Authors: Koh, Hwee Ming., Tan, Hsu Ping.
Other Authors: Bhatnagar, Rohit
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11013
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Description
Summary:This study is conducted to understand how foreign supermarket companies such as Carrefour are faring in their efforts to achieve customer satisfaction in Singapore. Carrefour is evaluated against the five factors which we believed would contribute towards determining the level of customer satisfaction among its customers.