Making of an Asian international brand : I Nuovi cosmetics.
This is a case study that seeks to illustrate the international recognition achieved by a Singapore cosmetics brand - I Nuovi Cosmetics. The objective is to discover the success factors of I Nuovi Cosmetics Singapore Pte Ltd (INC)and its internationalization process.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8559 |
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| Institution: | Nanyang Technological University |