A strategic approach to marketing tourism attractions via the internet : the case of Vietnam
The objectives are: to examine the tourist's perceptions of tourism attractions from Vietnam; to identify Vietnam's travel market segments, and to develop a model that can match supply and demand compatible with modern promotion techniques like the Internet.
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/7220 |
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| Institution: | Nanyang Technological University |
| Language: | English |