A strategic approach to marketing tourism attractions via the internet : the case of Vietnam

The objectives are: to examine the tourist's perceptions of tourism attractions from Vietnam; to identify Vietnam's travel market segments, and to develop a model that can match supply and demand compatible with modern promotion techniques like the Internet.

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Bibliographic Details
Main Author:	Dang, Thi Thanh Van
Other Authors:	Gilbert, Arthur Lee
Format:	Theses and Dissertations
Language:	English
Published:	2008
Subjects:	DRNTU::Business::Industries and labor
Online Access:	http://hdl.handle.net/10356/7220
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University
Language:	English

id	sg-ntu-dr.10356-7220
record_format	dspace
spelling	sg-ntu-dr.10356-72202023-05-19T07:08:19Z A strategic approach to marketing tourism attractions via the internet : the case of Vietnam Dang, Thi Thanh Van Gilbert, Arthur Lee Nanyang Business School DRNTU::Business::Industries and labor The objectives are: to examine the tourist's perceptions of tourism attractions from Vietnam; to identify Vietnam's travel market segments, and to develop a model that can match supply and demand compatible with modern promotion techniques like the Internet. Master of Business 2008-09-18T07:41:48Z 2008-09-18T07:41:48Z 2001 2001 Thesis http://hdl.handle.net/10356/7220 en Nanyang Technological University 168 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Industries and labor Dang, Thi Thanh Van A strategic approach to marketing tourism attractions via the internet : the case of Vietnam
description	The objectives are: to examine the tourist's perceptions of tourism attractions from Vietnam; to identify Vietnam's travel market segments, and to develop a model that can match supply and demand compatible with modern promotion techniques like the Internet.
author2	Gilbert, Arthur Lee
author_facet	Gilbert, Arthur Lee Dang, Thi Thanh Van
format	Theses and Dissertations
author	Dang, Thi Thanh Van
author_sort	Dang, Thi Thanh Van
title	A strategic approach to marketing tourism attractions via the internet : the case of Vietnam
title_short	A strategic approach to marketing tourism attractions via the internet : the case of Vietnam
title_full	A strategic approach to marketing tourism attractions via the internet : the case of Vietnam
title_fullStr	A strategic approach to marketing tourism attractions via the internet : the case of Vietnam
title_full_unstemmed	A strategic approach to marketing tourism attractions via the internet : the case of Vietnam
title_sort	strategic approach to marketing tourism attractions via the internet : the case of vietnam
publishDate	2008
url	http://hdl.handle.net/10356/7220
_version_	1770564384801685504

A strategic approach to marketing tourism attractions via the internet : the case of Vietnam

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