Marketing Vietnam.

More than two decades have passed since the US troops withdrew from Saigon, Vietnam. Today, Vietnam has recovered much of its charm and beauty from the ruins of war. However, the country is still relatively unknown to many people. Our team has decided to study and analyse the factors relating to t...

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Main Authors: Lee, Tze Kiang., Soh, Hwee Ling., Wong, Foong Meng.
Other Authors: McGovern, Ian
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10687
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10687
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spelling sg-ntu-dr.10356-106872023-05-19T06:09:02Z Marketing Vietnam. Lee, Tze Kiang. Soh, Hwee Ling. Wong, Foong Meng. McGovern, Ian Nanyang Business School DRNTU::Business::Marketing More than two decades have passed since the US troops withdrew from Saigon, Vietnam. Today, Vietnam has recovered much of its charm and beauty from the ruins of war. However, the country is still relatively unknown to many people. Our team has decided to study and analyse the factors relating to the Vietnamese tourism industry and its environment. A thorough understanding of the situation will thus allow us to formulate marketing strategies for the country. 2008-09-24T07:46:28Z 2008-09-24T07:46:28Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10687 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Lee, Tze Kiang.
Soh, Hwee Ling.
Wong, Foong Meng.
Marketing Vietnam.
description More than two decades have passed since the US troops withdrew from Saigon, Vietnam. Today, Vietnam has recovered much of its charm and beauty from the ruins of war. However, the country is still relatively unknown to many people. Our team has decided to study and analyse the factors relating to the Vietnamese tourism industry and its environment. A thorough understanding of the situation will thus allow us to formulate marketing strategies for the country.
author2 McGovern, Ian
author_facet McGovern, Ian
Lee, Tze Kiang.
Soh, Hwee Ling.
Wong, Foong Meng.
format Final Year Project
author Lee, Tze Kiang.
Soh, Hwee Ling.
Wong, Foong Meng.
author_sort Lee, Tze Kiang.
title Marketing Vietnam.
title_short Marketing Vietnam.
title_full Marketing Vietnam.
title_fullStr Marketing Vietnam.
title_full_unstemmed Marketing Vietnam.
title_sort marketing vietnam.
publishDate 2008
url http://hdl.handle.net/10356/10687
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