Competition in the telecommunications industry & its effects on marketing strategy.

• Main Authors: Lim, Karamae Tze Wenn., Ong, Jill Wei Ling., Wong, Meng Fatt.
• Other Authors: Dana, Teresa Elizabeth
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/11089
• Institution: Nanyang Technological University

The aim is to provide an insight into the key strategies of the players in the Singapore telecommunications industry, namely SingTel, M1 and StarHub. The time frame restricts the study from the time M1 enters the local scene to the period before StarHub's official launch. It is presented in a c...