Competition in the telecommunications industry & its effects on marketing strategy.

• المؤلفون الرئيسيون: Lim, Karamae Tze Wenn., Ong, Jill Wei Ling., Wong, Meng Fatt.
• مؤلفون آخرون: Dana, Teresa Elizabeth
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11089
• المؤسسة: Nanyang Technological University

The aim is to provide an insight into the key strategies of the players in the Singapore telecommunications industry, namely SingTel, M1 and StarHub. The time frame restricts the study from the time M1 enters the local scene to the period before StarHub's official launch. It is presented in a c...