Competition in the telecommunications industry & its effects on marketing strategy.

The aim is to provide an insight into the key strategies of the players in the Singapore telecommunications industry, namely SingTel, M1 and StarHub. The time frame restricts the study from the time M1 enters the local scene to the period before StarHub's official launch. It is presented in a c...

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Bibliographic Details
Main Authors:	Lim, Karamae Tze Wenn., Ong, Jill Wei Ling., Wong, Meng Fatt.
Other Authors:	Dana, Teresa Elizabeth
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/11089
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11089
record_format	dspace
spelling	sg-ntu-dr.10356-110892023-05-19T06:16:15Z Competition in the telecommunications industry & its effects on marketing strategy. Lim, Karamae Tze Wenn. Ong, Jill Wei Ling. Wong, Meng Fatt. Dana, Teresa Elizabeth Nanyang Business School DRNTU::Business::Marketing The aim is to provide an insight into the key strategies of the players in the Singapore telecommunications industry, namely SingTel, M1 and StarHub. The time frame restricts the study from the time M1 enters the local scene to the period before StarHub's official launch. It is presented in a case study format to illustrate the strategic actions undertaken by the individual organisations, vis-a-vis their rivals, to ensure their long term survivability. 2008-09-24T07:51:09Z 2008-09-24T07:51:09Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11089 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Lim, Karamae Tze Wenn. Ong, Jill Wei Ling. Wong, Meng Fatt. Competition in the telecommunications industry & its effects on marketing strategy.
description	The aim is to provide an insight into the key strategies of the players in the Singapore telecommunications industry, namely SingTel, M1 and StarHub. The time frame restricts the study from the time M1 enters the local scene to the period before StarHub's official launch. It is presented in a case study format to illustrate the strategic actions undertaken by the individual organisations, vis-a-vis their rivals, to ensure their long term survivability.
author2	Dana, Teresa Elizabeth
author_facet	Dana, Teresa Elizabeth Lim, Karamae Tze Wenn. Ong, Jill Wei Ling. Wong, Meng Fatt.
format	Final Year Project
author	Lim, Karamae Tze Wenn. Ong, Jill Wei Ling. Wong, Meng Fatt.
author_sort	Lim, Karamae Tze Wenn.
title	Competition in the telecommunications industry & its effects on marketing strategy.
title_short	Competition in the telecommunications industry & its effects on marketing strategy.
title_full	Competition in the telecommunications industry & its effects on marketing strategy.
title_fullStr	Competition in the telecommunications industry & its effects on marketing strategy.
title_full_unstemmed	Competition in the telecommunications industry & its effects on marketing strategy.
title_sort	competition in the telecommunications industry & its effects on marketing strategy.
publishDate	2008
url	http://hdl.handle.net/10356/11089
_version_	1770565327171616768

Competition in the telecommunications industry & its effects on marketing strategy.

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