Survival of the fittest : Holland Village - the past, the present & the future.

The purpose of the study is to determine the critical success factors of Holland Village and its possible future strategy, given the strong competition in the retail/dining scene. The strengths of Holland Village lie in its lively atmosphere, wide variety of food and customer mix. History, market f...

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Bibliographic Details
Main Authors: Lee, Chiah Wei., Lee, Hwee Cheng., Koh, Deborah Lot Yee.
Other Authors: Teo, Jack Cheng Chuah
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10695
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Institution: Nanyang Technological University