Survival of the fittest : Holland Village - the past, the present & the future.
The purpose of the study is to determine the critical success factors of Holland Village and its possible future strategy, given the strong competition in the retail/dining scene. The strengths of Holland Village lie in its lively atmosphere, wide variety of food and customer mix. History, market f...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10695 |
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| Institution: | Nanyang Technological University |
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