Modeling the main determinants of movie sales : an econometric study of chinese marketplace

• Main Authors: Feng, Fan, Sharma, Ravi
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Communication; Box Office Revenue; Market Sales Return
• Online Access: https://hdl.handle.net/10356/106961; http://hdl.handle.net/10220/49009; http://dx.doi.org/10.6000/1929-7092.2016.05.17
• Institution: Nanyang Technological University

This paper investigates the financial performance of movies in China, a fast-growing commercial exhibition marketplace. Movie sales and Chinese market returns, movie characteristics and cultural contexts are operationalized in ordinary least squares (OLS) regression and quantile regression models to...