Modeling the main determinants of movie sales : an econometric study of chinese marketplace
This paper investigates the financial performance of movies in China, a fast-growing commercial exhibition marketplace. Movie sales and Chinese market returns, movie characteristics and cultural contexts are operationalized in ordinary least squares (OLS) regression and quantile regression models to...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/106961 http://hdl.handle.net/10220/49009 http://dx.doi.org/10.6000/1929-7092.2016.05.17 |
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| Institution: | Nanyang Technological University |
| Language: | English |