An exploratory study of how to navigate brand management and improve sales performance through control policies

An exploratory study of how to navigate brand management and improve sales performance through control policies

The aim of this study was to examine the effects of alcohol and tobacco control policies on sales performance when two central elements of marketing, communication and promotion programs, are significantly restricted. The study took place in Thailand, which has some of the strongest tobacco control...

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Bibliographic Details
Main Author: SRIARANYAKUL, Pavuth
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Brand Management
Sales Performance
Marketing Strategies
Control Policies
Marketing Restrictions
and Dark Markets
alcohol
tobacco
Thailand
Asian Studies
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/etd_coll/189
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1189&context=etd_coll
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/etd_coll/189
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1189&context=etd_coll

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