An exploratory study of how to navigate brand management and improve sales performance through control policies
The aim of this study was to examine the effects of alcohol and tobacco control policies on sales performance when two central elements of marketing, communication and promotion programs, are significantly restricted. The study took place in Thailand, which has some of the strongest tobacco control...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/etd_coll/189 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1189&context=etd_coll |
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| Institution: | Singapore Management University |
| Language: | English |