A real options approach to releasing “network” products
While real options logic has been applied to many managerial initiatives in recent years, the effectiveness of real options in the context of new product releases remains ambiguous due to the dueling nature of growth options and deferral options, and the failure to factor these contexts to the theor...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2013
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| Online Access: | https://hdl.handle.net/10356/106966 http://hdl.handle.net/10220/17930 |
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| Institution: | Nanyang Technological University |
| Language: | English |