Corporate image.

• المؤلفون الرئيسيون: Lee, Meng Wei., Lim, Sze Yuen., Tserng, Wee Suan.
• مؤلفون آخرون: Poon, James Teng Fatt
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Public relations
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10702

Corporate image has generated a tremendous amount of interest in the recent years. This is due to companies realizing the importance and benefits of a good image. The motivation of our research comes from this increased emphasis on corporate image. Our research was conducted to assess the importa...