Corporate image.

• Main Authors: Lee, Meng Wei., Lim, Sze Yuen., Tserng, Wee Suan.
• Other Authors: Poon, James Teng Fatt
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Public relations
• Online Access: http://hdl.handle.net/10356/10702
• Institution: Nanyang Technological University

Corporate image has generated a tremendous amount of interest in the recent years. This is due to companies realizing the importance and benefits of a good image. The motivation of our research comes from this increased emphasis on corporate image. Our research was conducted to assess the importa...