Corporate image vacuum: Nature, characteristics and implications for the organization

• Main Authors: ZAINAL ABIDIN, Noraizah, PANG, Augustine
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Business and Corporate Communications; Organizational Communication; Public Relations and Advertising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6094; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7093/viewcontent/Corporate_Image_Vacuum_2012.pdf
• Institution: Singapore Management University

A good corporate image is important to organizations (Benoit & Pang, 2008). Even then, some organizations do not have one (Bernstein, 1984/1989; Walker, 2010). Arguably the first study to explicate the notion of corporate image vacuum through the development of the Corporate Image Grid Framework...