Corporate image vacuum: Nature, characteristics and implications for the organization
A good corporate image is important to organizations (Benoit & Pang, 2008). Even then, some organizations do not have one (Bernstein, 1984/1989; Walker, 2010). Arguably the first study to explicate the notion of corporate image vacuum through the development of the Corporate Image Grid Framework...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6094 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7093/viewcontent/Corporate_Image_Vacuum_2012.pdf |
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| Institution: | Singapore Management University |
| Language: | English |